It was the only commercial I had ever heard evolve into a pop song. We all loved singing it. It was so optimistic and the lyrics were actually beautiful:
I’d like to buy the world a home and furnish it with love.
Grow apple trees and honey bees and snow white turtle doves.
I’d like to teach the world to sing in perfect harmony.
I’d like to hold it in my arms and keep it company.
Yeah, you can call me a wuss, but back when I was a child in the 70’s this was (and still is) an awesome song. This Coca-Cola ad of 1971 was a song of togetherness and equality — it was to herald great harmonious times for the future.
Or was it?
The new multi-lingual Coke ad last week during the great American past-time, the Super-Bowl, has brought the haters out of the woodwork. The Empty Vessels went wild on Twitter. “Coke having a commercial with an American song in other languages… not cool. Coke. GTFO with that,” one vessel tweeted. Another one: “Dear Coke commercial…. DO NOT sing my Country’s song of Freedom in a different language. “
God forbid an AMERICAN song should be sung in another language!
Still, there were plenty of people who loved the commercial, tweeting for those haters to get back to the dark ages.
As I sit here watching the hand-wringing, I am reminded that haters will always hate. That’s just what they do. All they wanted to do was sit in the comfort of their special chairs, à la Archie Bunker, and watch the Super-Bowl. Then Coke had to come and shove all those “other people”, you know, non-white and therefore non-American, down their throats, singing in a language other than English. WTF, Coke?
And in case you missed it– Coca-Cola also had the unmitigated gall to include a (gasp!) gay family in the commercial. Oh snap!!
I know Archie Bunker is having a heart attack right about now.
How dare you, Coca-Cola? “America the Beautiful” is only for “us,” thank you! And sung preferably in heterosexual English, for that matter.
As I gleefully rub my hands together at all this outrage, I will try to assure the haters that if they will only deny the existence of all these “other people” just a bit longer, maybe they will go away. Continue believing that the country you live in is just as you see inside your own house and everything will be aaaalllll right.
Dammit, I don’t even drink soda and I have to be supporting Coca-Cola against these xenophobes!
Everyone who lives in the United States of America has had an ancestor who came over here as an immigrant. And that includes even the native Americans; they just arrived long before the rest of us did. Why it is that some of us still feel that after we’ve been offered the red carpet once we landed, we can now roll it up and throw it away?
It’s very shameful that individuals can be tweeting in 2014: “Nice to see that coke likes to sing an AMERICAN song in the terrorist’s language. Way to go coke. You can leave America.”
Really? Telling Coke to “LEAVE AMERICA”?? Man, that train is never late, is it?
Forty-odd years ago a Coke commercial portraying a positive message of hope and love was sung by a multicultural collection of teenagers on the top of a hill.
Forty-odd years later, some of us still haven’t gotten the message.
“♬ A song of peace that echoes on and never fades away… “